Monday, January 23, 2012

Overboard? Just a little...

I had forgotten about some glorious examples of product placement in soap operas.  Over-the-top doesn't begin to describe these product placements in Days of our Lives (The Hollywood Reporter even wrote about the outrageous placements).  Soap operas have had a bad run lately, with several being canceled after years on the air - but I have to question whether or not this helped Days in their fight to stay on the air.  They did receive a two-year contract renewal, so hopefully this was just a bad mistake they won't repeat.

After you check out the videos, check out the Days of our Lives website - videos, twitter feeds, photos, polls and games - lots of unexpected interactive elements.

And my personal favorite - Frozen chinese food kept behind a bar...

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