VW last year released their much loved (and watched) Super Bowl commercial - before the Super Bowl! It generated a lot of buzz, and people actually looked for it during the actual Game itself. So how do you top this:
It's current count on YouTube is almost 49.5 million views....
This year, they released a teaser for their campaign as a whole, and we weren't let down. It already has 10+ million views on YouTube and has been linked back and forth across the social stratosphere.
The video ends with "vw.com/star-wars-invite" - which on January 27th opened up for people to create invitations to Super Bowl parties with a Star Wars theme. Pretty cool - but not what I expected.
There's been a lot of talk this year - VW included - about how to increase commercial viewership (both before, during and after the game) associated with the Super Bowl. Obviously, VW managed to to create a commercial that spoke to many people on different levels and entertained us. One prevailing thought is that the teaser or pre-Super Bowl commercial release is the way to go.
Honda used a viral :09 teaser video to peak people's interests:
Speculation was flying around in Social Media comments about what is this for? Is there a new movie coming out? Soon, the media broke that it was about Honda's new CRV. Here's the full length commercial:
Now, we know it isn't about the movie - but taking the movie and turning it into a commercial. It's funny - it's long - it's nostalgic, but does it connect with their target market? It at least made me remember it was a CRV - which can be a problem any many humorous commercials - remember it not the product.
Kia is trying to get in on the car teaser ads with this one - which I totally don't understand. Except for the sex sells thing, of course.
Skechers released it own with a bulldog hurdle jumping dog with cute little sketchers on its feet! His back legs just look wrong!
And yet another car teaser - Lexus this time:
And lastly, Bridgestone - complete with behind the scene video on their YouTube channel tells us the sports world will never be the same:
And because it was my second favorite of last year - here's Bridgestone's commercial from Super Bowl 2011. I wish they had continued with the cute animal theme instead of the old athletes theme in the teaser.